Cover Letter Tips — How to Impress Hiring Managers in Seconds

A cover letter is more than just an optional add-on to your resume. It’s your chance to make a memorable first impression, show your personality, and directly connect your skills to the role. For international students and skilled migrants, it’s also an opportunity to address challenges like lack of local experience or visa status while positioning yourself as the right choice.

In this guide, you’ll learn actionable cover letter tips that can help you stand out, avoid common mistakes, and make hiring managers want to read your resume.

Tip #1: Customise for Every Role

Using a generic cover letter is one of the fastest ways to lose a hiring manager’s attention. Employers can spot a template instantly, and it sends the message that you haven’t invested the effort to tailor your application.

Example: If you’re applying for a marketing role, reference the company’s recent campaign and link your experience to improving similar outcomes.

Fix: Study the job description and integrate keywords naturally into your letter.

Tip #2: Start Strong

Hiring managers often skim applications, so your first sentence should grab attention immediately. Avoid opening with 'I am writing to apply for…'. Instead, lead with a compelling statement about your passion, achievements, or connection to the company.

Example: 'After helping my previous employer increase online sales by 40%, I’m excited to bring my skills to XYZ Company’s eCommerce team.'

Tip #3: Focus on Achievements, Not Just Duties

Your resume already lists your responsibilities — your cover letter should expand on your top achievements. Use the STAR method (Situation, Task, Action, Result) to illustrate how you’ve created impact.

Tip #4: Keep It Concise and Relevant

A cover letter should be no longer than one page. Aim for three to four short paragraphs that make it easy to scan. Remove any information that isn’t directly relevant to the job.

Tip #5: Show Cultural Fit

Employers want to know you’ll fit into their team culture. Share a quick example that shows how you align with their values or work style.

Tip #6: End with a Clear Call to Action

Don’t just thank the employer for their time. Clearly express your interest and request the next step.

Example: 'I’d welcome the opportunity to discuss how I can contribute to your upcoming projects and look forward to the possibility of joining your team.'

Bonus Tip: Address Gaps or Concerns Proactively

If you’re an international student or migrant and anticipate questions about your visa status or lack of local experience, address it briefly and positively. Emphasise transferable skills, adaptability, and your commitment to contributing long-term.

A well-written cover letter can be the deciding factor between getting an interview or being overlooked. By customising your approach, focusing on achievements, and showing cultural fit, you’ll give yourself the best chance of standing out.

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FAQs

Do I need a cover letter for every job?

Yes, unless the application explicitly says not to include one.

How long should a cover letter be?

One page, three to four short paragraphs.

Should I mention my visa status?

If relevant, address it briefly and focus on your skills and long-term commitment.